Esmeraldo's Cafe
For Esmeraldo's Cafe, we developed a comprehensive branding solution that reflects their heritage and quality. The logo features custom typography with coffee-inspired elements, paired with a warm color palette that evokes the rich, aromatic experience of their specialty brews.
The complete brand system extends across packaging, merchandise, and in-store materials, creating a cohesive identity that resonates with coffee enthusiasts and distinguishes Esmeraldo's in a competitive market.
- Custom logo design with artisanal typography
- Complete brand style guide implementation
- Packaging design for coffee bags and merchandise
- Brand application across physical and digital touchpoints
The new branding has helped Esmeraldo's Cafe establish premium positioning in their market, with customers reporting stronger brand recognition and increased loyalty. The cohesive visual identity has streamlined their marketing efforts while creating an unforgettable customer experience.
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This project demonstrates how strategic branding elevates customer perception and drives business growth. The complete visual system positions Esmeraldo's as a premium destination while maintaining their authentic, artisanal character.
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